Sam Denshchik
You may have never heard of Russian wine, but three generations of my family have been cultivating grapes in the Kuban region. Although I graduated as a Metallurgy Engineer, I couldn't choose anything other than the world of wine.
My career has taken me from working as a sommelier aboard luxury cruise ships to leading fine-dining restaurant operations and developing an international wine category at B&S Group. Along the way, I earned my WSET Diploma and built lasting relationships with winemakers and trade partners around the world.
Today, I bring that experience to wine sourcing, hospitality wine programs, tastings and cellar curation—helping businesses and private clients find wines that suit their ambitions, tastes and budgets.
Dubai has been my home for over a decade. Its international outlook and entrepreneurial energy make it a natural base for connecting people, wines and opportunities across borders.
Wine unites people. Let’s get connected!
International Wine Trade
Wine category at B&S - HTG.
Portfolio development, including volume-driven, mass-market wines as well as hard-to-find premium fine wines.
Managing international sourcing and sales. Maintain relationships with producers, merchants, and brokers across all major wine regions.
Cellar Management
Personalized approach to wine collection and cellar establishment, including the design and construction of bespoke wine cabinets.
Collectors also gain access to unique wine lots from top Bordeaux courtiers.
Hospitality
Experienced sommelier with over 15 years of high-end F&B background. Managed various restaurants in Moscow, Dubai and around the world.
Areas of expertise include beverage education and training, pre-opening hospitality consulting, wine events and tastings organization.
